Friday, April 13, 2012

Aloha From Wax Wings!

In greek mythology, The master craftsman Daedalus had a son with the name Icarus. Daedalus,  responsible for the creation of the labyrinth, an giant maze for which King Minos kept the minotaur, a creature with the head of a bull and a body of a human being. To prevent anyone from knowing of the labyrinth’s secrets, Minos imprisoned Daedalus in a high tower away from public sight. Being the great craftsman he was,  Daedalus took no time in planning his escape. After having studied flight from the birds that flew overhead he planned to create artificial wings of which he and his son Icarus would use to fly to freedom. He then having gathered loose feathers and mended them with candle wax, Daedalus brilliantly fabricated two sets of artificial wings, one set for him, the other for Icarus.
Ready for flight, Daedalus forewarned Icarus. He shouldn’t fly too high, as the sun’s heat would melt the wax, nor too low, as the sea mists will soak the feathers.
Once airborne, they both realized the wonders of flight. Flying had given the father and son a sense of freedom that no other human had ever experienced before. The sky was literally the limit. Icarus flew with grace and magnificance, speed and agility... and arrogance. He performed aerial acrobatic loops and death defying dives towards the ocean,. always shooting back up before skimming the ocean’s surface. He was annatural he thought,  but his father’s warning lingered in the back of his head, he mustn’t fly too high or too low. Before long, he had realized he had flown a little too close to the sun and as his father had warned him, the sun’s heat had taken a toll on his wings, melting the wax holding the feathers and breaking the wing apart. His wings were too mis There he plummeted to the ocean, where he drowned.

Wax Wings epitomizes this story, the story of Icarus is a tragic one, and teaches us to reach for the stars and embrace our talents but to humble ourselves as arrogance just as Icarus, will be our ultimate demise. The two wings together are symbols of the Wax Wings, Wings of Freedom, Wings of demise, wings of discovery, wings of adventure, wings of death. Together, they abstractly also form the sun, a source of life and energy, it was the source of Icarus’ death.

What do you look for when you buy a t-shirt? The one thing that separates one from another could be the material, but the main focus is the design. As a society, the design is a mere detail. Flashy designs flood the fashion industry and clouts individuality. Wax Wings is a clothing brand whose focus is to re establish the term Fashion STATEMENT. Our designs are short bursts of simplicity, as colors provides more than just aesthetics, it symbolizes how you express yourselves, we call it True Colors. True Colors builds a sense of pride to the wearer, as it shows how one expresses him/herself creativity. Whether you surf, you jam on the uke, you write poetry, run, skip, jump, dance, whatever, theres a color for you. Whats your color? S
tay posted to find out.

in the meanwhile, post a comment on what you do to express your creativity?

Served Right out the Oven.

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